Seth Winter Steps Down as NBC Sports Ad Sales Chief After Record-Breaking Olympics
R presiding over what NBC Sports called the most important media event in U.S. records, Seth Wintry weather is stepping down subsequent month as NBC Sports Organization ad sales chief. The EVP of advert sales for NBC Sports activities will live with the corporation as an advisor via 2018, supporting the community navigate its 3 most important Sports activities events that 12 months: the Outstanding Bowl, the Iciness Olympics, and the world Cup, that allows you to air on Telemundo. No substitute has been named. Iciness steps apart simply weeks after presiding over $1.23 billion in countrywide ad sales for the Rio Olympics, properly in advance of the $1 billion in ad income for the 2012 London Olympics. “We have handed what we thought turned into at one factor an unobtainable threshold,” Wintry weather told news hounds quickly earlier than the Olympics began. But in step with Nielsen Media Research, high-time coverage of Rio 2016 delivered an average nightly audience of 24.five million live-plus-same-day viewers throughout 17 nights (down 21 percent from London’s 31.1 million commons). And the 14.five household score was a 17 percent decline from 2012, and some distance below the “excessive young adults” family rating that Wintry weather assured advertisers. A source said Winter’s departure had not anything to do with the Summer time Olympics neglected guarantees. “For the final eleven years, Seth has done a splendid job developing unparalleled relationships with customers and marketers and constructing the fine Sports income crew in the media industry. Way to his leadership, We’ve completed sales statistics for the 2012 London Olympics, Exceptional Bowl XLVI (2012), 2014 Sochi Olympics, Remarkable Bowl XLIX (2015) and the 2016 Rio Olympics,” Linda Yaccarino, NBCUniversal’s chairman of advertising income and consumer partnerships, said in a memo to personnel. “[NBC Sports chairman] Mark Lazarus stated it nice while he referred to that ‘Seth has been an invaluable a part of NBC Sports activities. He has been a frontrunner for how we present ourselves within the marketplace and paintings with our league and marketing companions. I have by no means worked with a person who cherished his product, crew, and customers greater than Seth. We are all in his debt.'” Wintry weather joined NBC in 2000, as VP, sales at MSNBC. For the past decade, he has overseen Sports activities sales for most important occasions just like the Olympics, Sunday Night Soccer, Thursday Night Soccer, NHL, NASCAR, Triple Crown horse racing and the PGA Excursion. Prior to arriving at NBC, he spent a yr as VP and GM at WRBW-Television in Orlando and worked at The big apple’s WOR-Tv in NY for 19 years. Wintry weather is the 0.33 lengthy-tenured advert income chief to step down in current months. In late July, Discovery Communications announced Joe Abruzzese could be retiring after 46 years in the business. Less than two weeks after wrapping Viacom’s prematurely in June, Jeff Lucas left Viacom after a decade and moved to Snapchat as vice chairman and head of global income.